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Expertise

- Forecasting and Trends
- Understanding Your Customers
- Shopper Management
- Segmentation and Targeting
- New Product Development
- Insight and Strategy Development
- Concept Development
- Launch Planning and Management
- Brand Management
- Pricing and Sales Modeling
- Promotional Pricing
- Portfolio Management
- Assortment
- Marketing ROI
- Distribution Strategy and Execution
- Performance Tracking and Measurement
- Campaign Tracking and Measurement
- Brand Equity Tracking
- Marketplace Consumption Measurement
- Media Mix Optimization
- Building B2B Relationships
- Direct Marketing Data and Targeting
- Conferences and Online Events
- Print and Online Publications

 

Access Channels

- Nielsen Answers

 

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About

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- D. Sangeeta
- Dave Thomas
- Brian West
- Diversity
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- Academic Program
- Investor Relations
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Industries

- Media
- Television
- Performance Tracking and Measurement
- Understanding Your Audience
- Media Valuation and Optimization
- Advertising Agencies
- Sports
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- Consumer Packaged Goods
- Telecom

 

Product Families

- Nielsen Analytic Consulting
- Nielsen BASES
- Nielsen Business Consulting Services
- Nielsen Business Media
- Nielsen BuzzMetrics
- Nielsen Claritas
- Nielsen Consumer Research
- Nielsen Homescan 
- Nielsen Games
- Nielsen IAG
- Nielsen IMS 
- Nielsen Media Tracking
- Nielsen Mobile Media
- Nielsen Monitor-Plus
- Nielsen NetRatings
- Nielsen Radio Audience Measurement
- Nielsen Retail Direct Data
- Nielsen ScanTrack
- Nielsen Solutions Group
- Nielsen Spectra
- Nielsen Trade Dimensions
- Nielsen TV Audience Measurement
- NeuroFocus
- Scarborough Research

 

Measurement

- Data Fusion
- A2/M2: Three Screens
- TV Research
- Online
- Mobile
- Radio
- Consumer Measurement
- Nielsen TV Panel Families

 

News

- News Releases
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Careers

- Emerging Leaders Program
- Client Solutions
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- Operations & Technology
- Internship Opportunities
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- Operations and Technology
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