Expandable Units
Audio/Video Specifications
Overlay and Leave Behinds
Flash Units
HTML E-mail Newsletter
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Text E-mail Newsletter
Video/Companion Ads
Wallpaper Units
Ad Creative Policy
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Expandable Units:
- Expansion allowed on mouseover or click
- Expansion hotspots cannot exceed 50% of total ad space
- Audio: user intiated only
- Video: host or user initiated
- A visible close button is required on all expanded panels
Audio/Video Specifications
- Audio is user intiated on mouse click
- A visible mute button is required
- Video can be either host or user initiated and must include play/pause/stop buttons
Overlay and Leave Behinds
- Overlay Dimensions: no larger than 500x500
- Overlay File Size: no larger than 100k
- Overlay Animation: no longer than 10 seconds
- Leave Behind Dimensions: 100x100 maximum
- Leave Behind File Size: 20K maximum
- Leave Behind Animation: no longer than 7 seconds with a visible close button present
- Leave Behind Position: remain fixed right of masthead or anywhere else where editorial or banner ads are not covered
Flash Units
- Frames per Second (FPS) must not exceed 20
- Publish Flash ads as Flash 7 and provide default GIF/JPEG
- CPU Usage: avoid weighty mathematical computations and large FPS that will tax a user's CPU
HTML E-mail Newsletter
- Accepted ad formats: GIF/JPEG (animated or static) - we do not accept rich media or 3rd party served creative
- Ad Dimensions and File Sizes: 728x90, 468x60, 120x240, 300x250, 125x125 - 25k max each
- Submit click URL along with GIF/JPEG
Text E-mail Newsletter
- Text Specs: 230 characters maximum (not including spaces), plus full URL
- URL should be less than 70 characters long to prevent breaking
- 70 characters maximum per line (includes spaces), 6 lines maximum
- No symbols that can not be replicated in plain text
- No Bold, Underline, or Italics
Video/Companion Ads (Not All Products Available For All Players)
- Video Ad (.FLV Option 1 Only)
- Video Expandable Banner
- Video Leave Behind Banner
- Overlay Ad
- Takeover Ad
Wallpaper Units
- grayscale logo, 10k max
- opacity set @ 50% (brightness/transparency)
- image logo only with no text elements, unless the logo is text
- standard images only (GIF/JPEG)
Ad Creative Policy
- Nielsen Business Media has final approval for all ads with respect to editorial/creative content
- Nielsen Business Media reserves the right to remove an advertisement from its web sites at any time for any reason
- Nielsen Business Media maintains a 5 business day turnaround time on all campaign requests
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